✌️ 4 tricks to create content with less effort

Metricooler, your best posts are like box-office-hit movie franchises. When one of them works, you don’t just let it fade into the credits. You bring it back, give it a sequel, maybe turn it into a whole franchise. Very Fast & Furious energy. 

And the ones that flop? Straight to the archives. Like Son of the Mask, the sequel nobody asked for. 

In this week’s newsletter, we’re bringing you four ways to create your own franchise using your best content. Maybe your fans are asking for one more season, just like they did with Futurama, and you’re totally missing it. 

You already did the hard part. You found the idea, posted it, and it worked. Now it’s time to stop treating it like a one-hit wonder and give it a new life. Maybe an easy adaptation like Star Wars, or turning comic book ideas into movies. Green Lantern, not you. 

But you don’t know how to turn that blog post into a carousel, that Reel into a feed post, or a LinkedIn post without forcing it. 

What you’re missing is strategy.

And that’s where AI comes in. Use it as your adaptation assistant: ask it to reshape the content for a new format, test different versions, and tweak the tone until it feels like you. 

Bonus:

Use this kit to set your brand up in AI, so it already knows your voice, your work, and your vibe before you start prompting.

From Instagram post to LinkedIn carousel in two clicks with Metricool

The manual way can make this feel like a whole production instead of a quick content repurpose.

But here’s how we do it at Metricool:

First, we go to analytics and choose the post we want to turn into something new. We use the data to sort by the metric we’re focusing on, then click “reuse content.” From there, AI helps us adapt the content.

We choose the “Optimize for social media” option and select the network we want to adapt it for, so the tone fits the platform.

And that’s it. Same idea, new format, ready to schedule.

Never underestimate a seasonal update. On The Fresh Prince of Bel-Air, they changed Aunt Viv, everyone noticed, and the show was still a hit.

Or take Scary Movie, which uses horror movie clichés to make people laugh. Basically, it’s like taking a post that worked for one occasion and adapting it to another.

The same thing happens with your old content. That Valentine’s Day post you published last year could work again this year with a few tweaks. Those tips for keeping your social media updated during the summer might just need one new addition.

You don’t need to start from scratch and you definitely don’t need to repeat the exact same thing. But you do need to make a few updates.

Maybe a different camera angle in a Reel, a visual glow-up, or updating a data point within the same post.

When big studios greenlight a sequel, they don’t just go with their gut. They check the numbers first (box office results, audience reaction, cast potential, reviews…) and then they decide whether it’s worth bringing back.

Content works the same way. It’s not about choosing a post and replicating it just because. You need to look at the data.

And this is where AI becomes more than just a prompt machine. Use it to create regular reports, read the data, and find the content that’s ready for a second round.

You can pull data and understand whether:

All the pieces are there so your post’s comeback has main-character energy.

Use this code and get a free 30-day trial of the plan of your choice, so you can test it properly: REPORTINGISCOOL

The classics never die. Filmin knows this well, because Casablanca and All the President’s Men work anytime. True classics.

What can you learn from that? Build your own evergreen content vault so you always have something to come back to when you’re short on time or your creativity battery is running low.

Your content library in Metricool

Want to save your greatest hits to use later? That one post you know you’ll want to bring back at some point is your classic.

Keeping it locked away in a document can be fine, but you’ll lose hours searching for it, finding it, and scheduling it again. And if it includes a media file like an image or video, say goodbye to even more time.

With Metricool, you have your own library to save all those hours: store your posts in the content library:

That way, you have your greatest hits saved inside Metricool (in the saved folder, under the image icon in the planner’s top menu).

No open Word docs with random links. No Excel sheets full of posts you barely remember.

Everything is right there. Search for the post by keyword or filter by social network. Save hours looking for your best posts with Metricool’s library.