✌️ 4 ways to use AI on social media

If you work in social media, AI is part of the job now. But there's probably still a list of things you do the old way; not because you don't trust it, just because you haven't quite got there yet.

This newsletter covers 4 areas of your daily social media work so you can see the difference between doing it without AI, with AI, and with AI on full power.

Pick your adventure and let's go.

Without AI: the classic way

Content creation is the main event of every social media manager's day. We all know the feeling of staring at a blank calendar that needs filling. What do you post when you feel like you've already said everything? The best cure for a creative block is seeing what others have done, browsing what's trending, or thinking through which upcoming dates you could work into your strategy.

With AI: basic version

AI can be your creative brain… if you set it up properly. 

Do this once, and see how it starts generating posts that sound like your brand, not those generic, emoji-stuffed captions that make everyone cringe. Claude, ChatGPT, or Gemini can all do the heavy lifting if you give them the right instructions. 

We put everything you need in this Social Media AI Content Kit, ready to use from day one.

With AI: advanced version

A Claude agent connected directly to Metricool that designs, creates, and schedules a carousel while you just give instructions and hit approve at each step. 

Yeah, it's as good as it sounds. No more jumping between tools; the Metricool Carousel Agent handles everything.

Step-by-step video tutorial:

Without AI: the classic way

Keeping proper tabs on your competitors the manual way requires exactly two things: a very long spreadsheet and more time than you have. You go through each profile, check every metric, and see which posts are performing. 

If you're going down this path, we've put together a competitor analysis template so you can organize everything by platform, track the metrics that matter, and keep a summary of key insights for your strategy.

Here’s a video that will walk you through the whole process:

With AI: basic version

If reading the above gave you a cold sweat thinking about all the hours you'd spend digging through the catacombs of your competitors' post history, AI is here to help. Instead of doing it all manually, the Claude browser extension analyzes the data for you.

Open the profile you want to analyze, activate the extension, and write the prompt that turns AI into your competitive intelligence shortcut.

With AI: advanced version

Metricool Studio combines the best of both worlds: the raw data AND the interpretation, all in one place. You can ask it to organize the results, generate ideas for your next content, or identify what gaps your strategy has compared to your competitors'.

The key is writing a specific prompt. Just like any AI tool, a vague input gets a vague output, so skip the "analyze these two accounts" approach and try something like this instead:

Use this code for a free 30-day trial of any plan: REPORTINGISCOOL

📺 Watch this video for a detailed Metricool Studio walkthrough.

Without AI: the classic way

A real deep-dive into your social channels means going through each network one by one and noting follower counts, posts, interactions, voice and tone, what's working, what isn't, and everything in between. Then doing it all again for your competitors so you can actually compare. It's not the fastest process, but it's genuinely useful once you're done. If starting from scratch feels overwhelming, this template will help.

With AI: basic version

Same process as above, but now you have someone to split the work with, which makes it faster and less painful. Pick your AI of choice, use the browser extension, or feed it whatever data you got, and iterate through prompts until you get what you need. One thing worth keeping in mind is that AI tools don't have access to all your data due to usage policies and technical limitations, so the best use here is on qualitative work, like strategy questions, industry trends, that kind of thing.

With AI: advanced version

With Metricool Studio, your channels are already connected, which means all the data is right there. From that point, you just ask what you need: which brands, which metrics, which time period, which insights. In seconds, you get an answer to something that would have taken much longer before, plus a public link to share the results without any extra work.

Without AI: the classic way

You go into each platform, copy the numbers that seem important, paste them into a spreadsheet nobody else understands, and draw your own conclusions. It works. It takes a while. And if you've ever closed that spreadsheet saying "well, seems like things are going okay," this one's for you.

With AI: basic version

With Metricool, you can go straight to the Reporting section and ask it anything: which format is performing best, when you get the most reach, how you stack up against your competitors. Everything is already connected, so the answers come in seconds instead of the hour you don't have.

With AI: advanced version

Connect Metricool's MCP to Claude or ChatGPT and things get interesting: you can cross your social media data with your Shopify sales, app downloads, or form submissions. Do your Reels drive more sales than your carousels? Now you can actually find out.

Chat with Metricool from ChatGPT (video), or if you prefer, from Claude.