✌️ 5 platforms, 5 ideas, 19 real examples

Metricooler, this is a red carpet week. Best outfit and smile ready.

We have some huuuuge news: you can now schedule Reels with trending sounds directly from Metricool!

Oh, and TikTok too, in case you missed it when we launched it a few weeks ago 🤫

Also, this week: 5 platforms, 5 ideas, 19 accounts doing it right:

The algorithm's diet is interactions. It sips a few views now and then to stay hydrated, but breakfast, lunch, and dinner are interactions. And there's one format that reliably delivers them if you can match an audience to an interest or a problem: the quick list.

Not a tutorial. Something simpler and faster, where each image is a tip, a solution, or an idea.

@mobileeditingclub has turned this into a system: mobile editing content for 200K followers, 93% of their posts are carousel lists, and they average 9,118 interactions per post — nearly 6x the benchmark for accounts their size, which sits around 1,578.

More examples:

Bonus: Post it as a carousel and Instagram will re-serve it hours later, starting from slide 2. Design that second slide like it's the first one.

LinkedIn is a professional network, increasingly cringe, but still the place where everything you post or engage with shapes your profile.

Content that works there has to do something useful: keep you up to date on your industry, help you get better at your job, or, at the very least, make you sound like the smartest person in tomorrow's meeting. And the format that delivers all of that, by a mile, is the carousel, which drives 11x more interactions than a standalone image and a 49% engagement rate on company pages. 

And yet, 75% of what gets posted on LinkedIn is still single-image posts. Do I sense an opportunity?

Grad Girl Marketing (232K followers) drops a weekly carousel breaking down brand campaigns from IKEA, Zara, Lancôme, and others, and it's basically catnip for their audience of marketing professionals.

At Metricool (44K followers), a big part of our LinkedIn strategy is publishing carousels with data you genuinely won't find anywhere else.

More examples:

Here's a tip that sounds like what a crazy person would say: post the same thing every time.

WildHats makes cowboy hats, and their videos average 95K interactions per post, which is 31x more than accounts their size. And they've done it by sticking to a single format; the process of making a hat. Something they'd be doing in the workshop with no audience watching turned out to be their biggest draw.

Part of why it works is that TikTok organizes content by interests rather than followers, so repetition gives the algorithm a clear signal (topic, format, keywords) to learn who to show your content to. And changing things up every week is basically asking it to start from scratch. 

The hard part isn't finding the format. It's trusting it three weeks in when you feel like you're going in circles.

More examples:

In a world dominated by video and images, text is still the most intimate and warm format on the internet, and threads are almost the literature of social media (I know, it’s a stretch),  with chapters and cliffhangers. The algorithm rewards keeping people reading all the way to the end, and the best part is that a great thread doesn’t need images, production, or budget.

@minchoi does this brilliantly, taking something new from Google and Gemini and turning it into a thread with 10 real use cases that people actually want to read.

More examples:

When someone finishes watching your Short, the algorithm decides what comes next, and you can either wait to see what it recommends or get there first. YouTube lets you link to another (of your) video directly inside the Short, which means you can keep viewers in your world instead of handing them back to the algorithm.

@alexhormozi posts a Short with 61K likes and 781 comments, and inside it, there's a direct link to the related long video. One click and you're still in his world rather than somewhere the algorithm decided to take you.

More examples: