Metricooler, we're officially closer to summer than to spring. The days are getting longer, but this newsletter is getting shorter; though that doesn't mean it's coming in light, quite the opposite:
LinkedIn data that will probably make you rethink what you've been doing
A Metricool feature you might not know about yet, and one that'll save you some real time
Free tools to help you avoid burning out (because 46% of social media managers are genuinely considering it)
A format that's killing it on Instagram right now and that you can steal today
And a PS about the Met Gala, as seen through the eyes of someone who owns exactly three pairs of pants
If you like the format, hit reply and let me know. And if you don't, same (we'll still be friends, promise).
LinkedIn in 2026: what's changed (and what hasn't)
Three things we learned after analyzing over 600K LinkedIn posts, and that are worth trying this week:
#1. Carousels are still winning. On Company Pages, they generate 11x more interactions than images. If you've got one sitting in your drafts, now's the time.
#2. Personal Profiles outperform Company Pages. With 63% higher engagement, more comments across every account size, and better performance on impressions and interactions. The reason is simple: people talk to people, not to brands.
#3. Hashtags aren't dead, but use with caution. Posts with at least one hashtag get 85% more impressions, but adding too many actually hurts performance. Stick to 1-5, and make sure they're actually relevant to what you're posting.
Want the full breakdown?
More of a video person?
We break down every finding from the study, pull out the best practices, and share real examples of accounts that have completely figured out what works on LinkedIn.
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A FEATURE YOU SHOULD TRY
The content you already have can keep working for you
You've got posts that perform and that don't have an expiry date: tips, blog articles that people are still searching for months later… so why publish them once and let them disappear?
Metricool's Autolists let you create a set of posts that are automatically shared across the platforms you choose, on the days and times you decide. You set it up once and let it run.
You can add content in three ways:
Manually
By uploading a CSV file
By connecting the RSS feed from your blog, YouTube channel, or podcast, so every new piece of content goes straight into the system
Who should be using Evergreen Lists:
A coffee shop with a special Sunday brunch they want to keep promoting
A pilates studio that runs a healthy cooking workshop every first Friday of the month
A freelancer or agency with blog posts and evergreen tips that are just as useful today as they were six months ago
SOCIAL MEDIA BURNOUT
11 free tools to make it more manageable
46% of social media managers have considered leaving their job because of stress, and 1 in 3 rates their overall wellbeing as negative. That's not a feeling, that's data.
The good news is that there are free tools that can help take some of that weight off. We've organized them by category so you can go straight to whatever's draining you the most:
Organization and focus: Trello for task management and Forest for concentration, with the bonus that every focused session plants a real tree
Social media management: Metricool to run everything from one place, and ManyChat to automate the conversations you're tired of having manually
Design without the stress: Canva and Adobe Express, because not everything needs a designer
Mental health: Sanvello and Calm, for when you actually need to switch off after closing the laptop
Bonus, and this one's not on the list: iPhone Screen Time. You can set limits on the apps that are eating up the most of your day. I did it with a few of mine, and the results were honestly a bit alarming. Sometimes the best tool against digital stress is just knowing how much time you're actually giving it.
Do you experience digital stress?
A TRENDING FORMAT
Millennial vs. Gen Z
The format brands have been running with lately is as simple as it is effective, which is exactly why so many of them have picked it up: two columns, same message, two completely different ways of saying it. One corporate and full of jargon, the other direct, casual, and focused on the actual benefit.
Funny, relatable, and dead easy to make with any design app. Check, check, check.
How to make it work for your business:
Take the official description of your product or service
Write how you'd describe it to a friend over text
Put them side by side and add whatever labels fit your brand best
It works for any industry. A dental clinic, an accounting firm, a restaurant, a clothing store, they've all got their own version of this contrast. All you need is a bit of honesty and a sense of humor.
Real examples from brands that used it this week: Garnier, Pepsi, SuperBelly, Cheesecake Factory, and… Metricool 😉
THIS WEEK’S STORIES
Instagram is updating its algorithm to favor original content, and accounts that regularly repost other people's work will no longer be recommended across the app. To make things a little easier, they've also published an official Do's & Don'ts guide for original content.
Instagram is adding an "AI Creator" label to profiles that publish content generated with artificial intelligence.
Pinterest keeps growing, adding 12 million new users in Q1 2026.
Meta's Q1 results were a bit of a mixed bag: daily active users dropped for the first time, but the platform served 19% more ad impressions and the average ad price went up 12% compared to last year. Fewer people, more money. Make of that what you will.
PS
The Met Gala. An event where people spend more on a single outfit than I do on food in a year, and where every year I find myself wondering whether I just don't understand the world, or whether I'm simply not the target audience. Probably the latter.
But while I was processing the looks from my worn-out Wu-Tang Clan t-shirt and one of my three pairs of pants, our social team had already prepared the content and pulled in over 600 interactions on Instagram with their memes. They really know what they're doing 💅
EVERGREEN ESSENTIALS
Free template
Plan weeks of content in just one hour →
Marketing Calendar 2026
Over 200 key dates and celebrations so you never run out of content ideas again →
Social Media Study 2026
We analyzed 39 million posts to uncover the trends and formats that truly perform →
Learn Metricool
Mega guide to discover and master every Metricool feature →
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