✌️ Our playbook for getting 8,868 interactions & 113,000 views

Hey Metricooler,

"Be yourself" is probably the most common piece of advice. And in real life, most of us figure it out… eventually.

In social media, it can be even harder. Trends to follow, formats to test, inspiring accounts. Figuring out what your brand actually is, underneath all of that, takes time and a fair amount of honesty.

At Metricool, we're a lot of things: approachable, fun, a bit opinionated about social media, and we’re also big nerds who genuinely enjoy spending days digging through spreadsheets to find answers to the questions social media professionals keep asking themselves. That's the part no one else can copy, and it's the part we protect the most.

When our content reflects that, the audience shows up for it. 

The most recent proof: one carousel with Instagram data from our latest study pulled 113,000+ views, 8,868 interactions, 2,217 comments, and 1,991 saves. 

And today, we’re breaking down what made it work and how you can apply the same thinking, whatever your differentiator is:

The thing that sets us apart most is original research. We run studies across tens of millions of posts, updated every year, and we make them free. Nobody else in this space does that.

Data-backed storytelling is one of our core pillars, so when we post content that comes from that research, it doesn't sound like everyone else, because it isn't.

#ForYou 

Every brand has something that's genuinely theirs. It's rarely the product or service; it's what you've seen, built, learned, or lived that no one else in your category has direct access to. 

A booking platform that knows exactly which types of listings convert, a personal trainer who's worked with 300 clients and knows the patterns around what makes people quit, or a florist who's done thousands of weddings and can tell you exactly what brides regret ordering. That's your version of 24 million posts. 

One study doesn't build an audience, and one insight doesn't earn trust. What works is returning to your differentiator over and over, in different formats, at different moments, so your audience learns that when you show up with data, it's worth paying attention.

The comment rate on this post was around 5% of total reach. That happens when people already know that what you're about to share is going to be real, specific, and useful.

#ForYou 

The brands that figure this out are the ones that keep returning to it. Worth asking yourself how often you're actually using what makes you different in your content. If the answer is 'sometimes' or 'only when there's something big to share,' you're probably sitting on more than you're using.

It doesn't have to be a major study every time. It can be a single observation from your work this week, one pattern you've noticed, one thing you keep telling clients that they always react to.

Tip:

Ask Metricool about your best content of the year and see which type of posts are working best for you.

Data earns saves, and saves tell the algorithm this is worth showing again. 

Our post got nearly 2,000 saves, and that’s because carousels are the right container for information people want to come back to.

Carousels average 89 saves, while Reels average 69 (source). The format should serve what you're sharing, not the other way around.

#ForYou

When the value is in the information — a stat, a process, a breakdown — carousels are the right container. When what makes the post special is a moment or a feeling, a reel will do more.

Someone could read our carousel, close Instagram, and walk away having learned something real. The full study link was there for whoever wanted to go deeper, but the post worked without it.

This is the structure that builds trust over time, so you don't end up being the account that only teases and never delivers. The CTA is extra credit, not the whole point.

#ForYou

A useful test: if someone reads the post and does nothing else, did they still get something? When yes, you're building trust. When no, the post is working too hard as a funnel.