✌️ You have a new DM

Sometimes all it takes to convince someone is the right word, and the hard part isn't finding it, it's saying it at the right moment. Between strategy, content planning and analytics, you're lucky to have a few minutes left to keep an eye on every comment or every DM.

But your business shouldn't stop growing just because you put your phone down for two seconds when the battery died, because you were in an important meeting, or simply because you don't want to eat with your phone in one hand and a fork in the other.

That's why we built Flows, a feature that turns every comment and every DM into a chance to turn every social media interaction into a sale, without you having to scroll through your inbox to answer in the moment.

It all runs on its own across Instagram and TikTok, right inside Metricool.

Every Flow is triggered by a keyword. You choose what sets it off and what happens next:

LAST CHANCE: One more thing before we start: we have free stuff.

We have 4 extra tickets for DMWF Global, taking place in New York on September 9-10. One of the world's leading marketing events, with talks from people at Google, Meta, Red Bull, and CNN, plus plenty of time to network with other professionals and hang out with us if you're around.

Here's what to do:

First ones in get the tickets. Easy peasy!

"Comment LINK to get my PDF" is the most common way people automate their Instagram and TikTok interactions.

But there are more ways to use it, depending on your goal and the kind of business or brand you run, and all of them let Metricool handle this work quietly in the background while you spend your time on strategy.

A store has its big moment when one of its Reels reaches way more people than usual, and its DM inbox fills up with the same questions over and over: the price, how long shipping takes, whether an item is still in stock.

➜ How Flows helps: any message with the words PRICE, STOCK, or SHIPPING gets the reply already prepared for it.

💛 The store answers exactly what each customer is asking, and the team spends its time selling instead of repeating the same answer all day.

An education business posts a Story announcing that registration is open for its social media management course, and the replies start pouring in asking about dates, price, and course content.

➜ How Flows helps: anyone who replies to the Story with COURSE gets all the details back right away, dates, price, and course content included.

💛 Everyone gets the information they asked for, and the team can focus on the questions that actually need a personal reply.

Flows is also:

A content creator posts recipe videos on TikTok, and since the video shows the process but the caption doesn't spell it out, the comments fill up with things like "what's the recipe," "how much oil goes in the cake" or "how long does it bake."

➜ How Flows helps: someone comments RECIPE, and Metricool replies right there in public, in that same comment thread, with the steps, the ingredients, and the quantities.

💛 Whenever someone finds the video, today or months from now, they'll still get the recipe, and you don't have to type out the same answer a thousand times in the comments.

Now you can tell exactly which message or keyword is working best, because every Flow comes with detailed analytics, so every decision you make is based on real data.

Track:

And you can look back through the full history of each Flow: date and time, social network, and whether it's still running or already finished.